The Technology Strategy Board and the Design Council are running a competition

[Joe Penny]

Do you see the opportunity of the older consumer market? Are you in the business of connecting people?

Apply for the Keeping Connected Business Challenge to win a share of £495,000 to develop your ideas!

 

The Technology Strategy Board and the Design Council are running a competition to develop innovative services that keep older adults better connected. 

Over the next six months we're looking to fund teams of businesses and designers to translate their ideas for services into reality. 

 

What is it? a national competition to develop innovative services that better connect older adults to friends, family, the community and younger generations

What’s on offer: a share of £495,000 to translate your ideas into reality plus support and mentoring

Who can enter: teams of businesses and designers of any size and from any sector

Deadline for entries: 20^th October 2011

 

Why Keeping Connected?

We are living longer than ever – this is a medical, social and economic success that should be celebrated.   

It also means a growing consumer market but one that is often misunderstood and whose needs are poorly served. 

We all want to feel connected - to those we care about, to the places we live in and to the society of which we are part.  But as we grow older it can become harder to stay in touch. 

 

-Average life expectancy has increased by more than 25 years over the last century and this trend is set to continue.

-Those aged 50+ currently account for a third of the population, an estimated 80% of its wealth and 40% of consumer spending.

-Initial findings from the recent ONS survey on National Wellbeing found that having 'good connections with friends and family' rated second only to health as the most important factor influencing our wellbeing.

-A third of older adults currently have less than weekly contact with a friend, family or neighbour.   

 

Interested?  

Visit www.keepingconnected.co.uk to find out more

Come to one of our briefing sessions:  16^th September in London, 23^rd September in Manchester

Contact [e-mail] for more information