the psychology of seeing people as an asset

[George Thomson]

It's a psychological truth that 'what you see is what you get' from others.

If your starting point is to see a person/group as having something of value to offer and that there is a dialogue and negotiation to work through then the end result is much more likely to be fruitful.

If, on the other hand, the psychology is manipulative or based on applying pre set ideas onto people the value is doomed!

The basic building block in co production, I think, is how we perceive others.