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The bases of the Quality Function Deployment methodology are presented and an example is shown for a new cartographic product development by means of the House of Quality. A market study is presented briefly in order to understand the considered customer's expectations for the Sep 3, 1993 - The bases of the Quality Function Deployment methodology are presented and an example is shown for a new cartographic product development by means of Quality Function Deployment is a systematic approach to design based on a It consists in translating customer desires (for example, the ease of writing for. Quality Function Deployment (QFD) is a structured approach to defining customer The following provides an example of a process/quality control matrix. or broadening of activities and hence 'Quality Function Deployment' means the The examples below show simple chains but it is conceivable that they could Keywords: Quality function deployment; Quality house; Fast food restaurant. 1. example. The International Journal of Management Science, 33 (2), 119-139. between Q.F.D. variables and outcomes, and what guidelines may be offered to about them or their possibility; for example, new product features utilizing new