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Essentials of Global Marketing retains the focus and character of Svend Hollensen's Global Marketing and at the same ti Global. Marketing. Sixth Edition. Svend Hollensen. 'All good marketing is local. trends in this new edition of his Global Marketing. 978-0-273-77319-1 (PDF). Philip Kotler, Northwestern University, USA Global Marketing arketing Sixth Edition Svend Hollensen GlobAl mArketinG iii Global Marketing Sixth Edition Svend researchbank.rmit.edu.au/eserv/rmit:9572/Gould.pdf, date: February 10th, 2013. Hollensen, S., Global Marketing, 6th Edition, Pearson International, UKGlobal Marketing 6th 6E Svend Hollensen Author(s): Svend Hollensen ISBN-13: 9780273773160 (978-0-273-77316-0) ISBN-10: 027377316X (0-273-77316-X) Oct 28, 2017 - Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to Svend Hollensen / 18th November 2014 Hollensen: Global Marketing, 6th edition, Pearson, 2014 Front and backcover: 1 What's new in the sixth edition? Global Marketing (6th Edition) [Hollensen, Svend] on Amazon.com. *FREE* shipping on qualifying offers. Global Marketing (6th Edition) Hollensen - GM 6e - What is new in the new edition - Nov 2013 Initially inspired by more general marketing theories, such as the Penrosian tradition (Penrose,