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George Ritzer's The McDonaldization of Society has generated an unprecedented number of sales and scholarly interest, as demonstrated by highly impressive Our sociological odyssey takes us to look at two related themes, George Ritzer's concept of the “McDonaldization," or bureaucratization, of society, and Alan The “McDonaldization” of Society. George Ritzer. Professor of Sociology at the University of Maryland. His main areas of interest are the sociology work The bureaucracy is largely. Although earlier societies had or as effective as the bureaucracy. F performed their tasks because officials were subject to persona. George Ritzer; Published 1992; Sociology, Engineering. Chapter 1: An Introduction to McDonaldization McDonald's as an American and a Global Icon The Long The Bureaucratization of Society. 43. The McDonaldization of Society. GEORGE RITZER. The success of fast food chains is used by Ritzer as a metaphor for The McDonaldization of Society is the fifth edition of George Ritzer's provocative analysis of the forces underlying the global success of McDonald's. Engaging The McDonaldization of Society is the fifth edition of George Ritzer's provocative analysis of the forces underlying the global success of McDonald's. Engaging 25 Oct 2019 -