Content marketing tools 2015 a marketer's guide

Introduced early this year, it remains one of 2015's most significant content marketing books. Written by Robert Rose, the Content Marketing Institute's chief content strategist, and Carla Johnson, one of the top 50 influencers in content marketing, Experiences describes a new role for content marketing professionals.

Chart of the week: 98% of B2B marketers now accept that content performance justifies its cost, with the main goal for content marketing being conversion. Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. Welcome to the Ultimate Content Marketing Guide! This is your resource for all things content marketing, from writing to publication to reporting. We know that everyone comes to content marketing with varying levels of experience. Take what you need from the guide, no need to go through it completely. The Marketer's Guide to Content Marketing Want digital marketing insights delivered straight to your inbox? Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. MarTech Today's first publication of the "Account-Based Marketing Tools: A Marketer's Guide" examines the market for ABM tools and the considerations involved in implementation. The 60-page report reviews the growing market for ABM solutions, plus the latest trends, opportunities and challenges. A good example of interactive content is the online content marketing assessment tool provided by the Content Marketing Institute. This online tool steps the visitor through a series of five questions asking about how much the visitor uses content marketing to reach their clients. When the questions are answered and the ranking is shown as Content marketing is used by leading brands. Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent orga