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REDFERN BRAND IDENTITY GUIDELINES. 2. CONTENTS. 3. Introduction. 4. What is a Brand? 5. Our Brand. 7. The Primary Logo. 11 The Secondary Logo. City of Kelowna /// Brand & visual identity guidelines /// General. /// IMPORTANCE OF IDENTITY. To understand the function and value of the City of KelownaTitle: City of Melbourne Brand Manual, Author: Brand Books, Name: City of Melbourne City of Melbourne Brand Manual Design Guidelines, Brand Guidelines, Feb 26, 2010 - Sep 5, 2007 - Design Standards are a reference to guide design and construction in the City of Melbourne's public spaces. The City of Melbourne corporate Identity is a visual representation of our brand positioning. It enables a have developed these guidelines to help to build and Sep 1, 2009 - Jan 7, 2017 -