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Using a brand book ensures that your brand looks and feels the same, even when . information is easy to find (perhaps via a table of contents?) and very clear. 2 Sep 2014 A brand(ing) guideline is a document that offers direction on how to implement a brand's communications architecture, and helps those who are creating content or marketing materials for the brand to remain true to the brand identity. Brand integrity is a fragile thing, so it needs to be treated as such. Brand guidelines are, in essence, your owner's manual on how to “use” your brand. 10 Dec 2018 Here are the brand guidelines and standards you need to That all feeds into deciding on the visual tone and verbal tone for your content. 28 Feb 2012 Brand Guidelines (also commonly referred to as “brand standards”, “style guide” or “brand book”) are essentially a set of rules that explain how 17 Sep 2018 Brand guidelines, also known as a brand style guide, govern the Brand guidelines can dictate the content of a logo, blog, website, Brand guidelines can help people learn about your company's brand, brand identity, With so many varying degrees of social media content, it's important to 5 Jun 2017 How to create a brand book. Plan your content. Prepare the guidelines that should be part of the manual. Organize and design the pages layout21 Feb 2018 These six essential elements must be included in all brand books: Brand Story/Company History: This is the part where you introduce your brand. Logo: Here is where you list logo colors, logo usage, and the different types/styles of your logo. Color Palette: Typography: Imagery: Voice: